Have you embraced the hybrid meeting trend? Awesome! Have you embraced that your online audience might need a little more TLC that the folks sitting front and center? No worries! Our friends at Meetings & Conventions Magazine have you covered!
Start with The Message
- Create a dynamic beginning (and end). They may gloss over the stuff in the middle, but they’ll remember the book ends. Use powerful statistics, engaging stories – present some mental tension to get them thinking.
- Keep it simple! By no means does that mean linear, but just don’t complicate it more than it needs to be. The audience in the seats won’t walk out, but your viewers can leave at any time if they don’t understand whats happening.
- On average, the view needs to see a change on the screen every 2-3 seconds to stay engaged (and stay on the webcast). Use more slides, animations and graphics for your online audience than you might for your live group.
- Use authentic images – (sorry iStockphoto) – use your team, your company, your branding to leverage their attention (and to get to know your team)
- Create engagement – regardless if they are in your ballroom. Think of either physical or mental challenges to stimulate what they might need to stay engaged with your content.
- Utilize poll questions with your audience, both in the webcast and in person. Many conferencing services offer the use of polls and simple technology can offer a text to vote option for your live folks. It’s a win-win!
- Practice speaking in a melodic, soothing (but not boring) way. People will be turned off by a monotone voice or someone who appears to be shouting. Keep it simple and pleasing to the ears!