As a planner, it is easy to be drawn to tech-heavy hybrid meetings, creating mobile apps or event having the luxury of video production. These tech options can add up quickly and with budgets that still haven’t completely rebounded, sometimes they are out of the question…or are they?
Here are three great tips on how to make high tech equal low cost:
- Determine the level of quality your attendees need. If they aren’t in need of a fabulous studio with tons of production time, then think about simplifying to the bare bones. The cost is dramatically decreased and your reach is still increased to the web.
- Pay for what you need. In the world of meeting apps, some can run more than $30,000 for a completely customized option. Don’t worry! There are many free versions (yes. Free!) that can handle your basic information for attendees, or if you need something slightly upgraded, there are plenty of companies that can help you create your apps for a small fee (think under $5,000 – but how far under depends on the level of customization).
- DIY videos should come across as just that – not over produced mini-films. Attendees are smart folks that know when they are being sold to, so keep it simple. A webcam, iPhone video or other low-budget option done well (great content, interesting setting, quality audio) can do more for your meeting than the next 3 minute budget buster. If you don’t have a website that can handle videos, head over to trusty YouTube to set up a channel for your meeting (and it’s free!
